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Life In the Carolina's Podcast

Jul 15, 2019

Carl is joined by his friend Jane Pigg, owner of the Cheraw newspaper called The Link as well as 93.9 MYFM and WCRE 1420 AM, on this episode of the Life in the Carolinas podcast. Jane got her start in media at a young age, watching her mother read the newspaper every afternoon until she was old enough to read it as well in addition to creating radio and television broadcasts for 4H in elementary school. She went to the University of South Carolina, where she received her degree in Journalism with a focus in Advertising and Public Relations, which helped propel her more into the broadcasting industry. She also figured out around this time that she could talk faster than she could write, so even though she has always loved the written word, radio was more her speed.

Jane recognizes the power of media in spreading messages, including public service campaigns like the Chesterfield county clean up day this past May. Partnering with local government officials and businesses, WCRE organized litter clean up efforts and communicated the importance of keeping the county clean. There is still much work to do, but Jane has faith that people will begin to adapt their ways and reduce the amount of waste being strewn along our roads.

While it seems that many major newspapers are struggling to make it in this digital world, Jane believes that local newspapers will always be around because people desire factual information about the community without much commentary. With syndicated news shows and social media’s reach also comes the negative consequences of having no legal precedents for slander or libel, rules that legitimate news sources must abide by.

In her endeavors as a media owner in northern South Carolina, as a community member, and as the previous president of the South Carolina Broadcasters Association, Jane lives by the Rotarian motto of “service above self”, and she believes that the world would be a better place if more people lived that way.


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