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Life In the Carolina's Podcast

Dec 14, 2021

On this episode of the Life in the Carolinas podcast, Carl sits down with automotive service business owner John Nobles. Born and raised in Marietta, Georgia, John spent much of his adult life in Tampa, Florida where he raised his daughter and two sons. He tells us that he and his wife Kim were eventually compelled to make the move to Wilkesboro, NC in their search for a community of folks who were more in line with their faith and values.

Now seven years settled in Wilkesboro, John and his family are not only enjoying living in a town awash with Southern hospitality but are quick to show that same hospitality themselves to every newcomer to their church.

Our host met John a few years back when Carl walked into his shop to have his car fixed. The two quickly hit it off and have remained friends since. Today, John’s business is bigger than it’s ever been thanks to being built on, in Carl’s words, “a big trust factor with [his] customers”.

“Trust in the automotive business is something that’s very hard to get,” John contends. A lot of that has to do with too many shops garnering a reputation for trying to squeeze every dollar out of their customers. John, on the other hand, prides himself on speaking to every single one of his customers as if they were members of his own family.

Understanding that a car is often a person’s second-most valuable asset (after their home), John says that he wants every customer to leave believing that he took care of their vehicle, and that money was never his top priority. Instead, John says, “their emergency is my priority.”

Finally, John discusses the future of his business and outlines his vision of having a one-stop shop in in the North Wilkesboro area for all your automotive needs.